All posts by Steve

Images Matter

What does your website say about you? Your Firm?

Be relatable and recognizable to your clients and customers. Focus on humanizing your company, brand, and team. Be casual and make a statement!

If an image on your site does not represent who or what you really are, or worse yet, an image of someone that screams formal, unfriendly, and one size fits all, you probably have the wrong images.

We like to use a green-screen so we can control the background to be a perfect match for your brand and website. Web images are not glamor shots! Approach a photo shoot like a video shoot; have fun with it and prepare for lots of outtakes. All you need to do is get it right once.

$100 Dollars in New Orleans

We always enjoy working with Envestnet | Tamarac.  With their conference, the 2018 Advisor Summit, being held in New Orleans, we were called upon to create a promotional video.  The idea was to have potential attendees sign up early and take advantage of the $100 dollar discount.  What can you do in New Orleans for $100 dollars?

Tour de Nebraska 2017

The Tour de Nebraska marked several firsts for me and others as we rode 250 miles across Nebraska.  Allow me to backtrack for a moment! A few of us decided to register for the Tour de Nebraska. Myself, Rob Holdford and Bill Burnette.  While Bill and myself are no strangers to organized rides, Rob was new to cycling.

We started training and everything was on track for the ride June, 21st through June 25th.  However, during training, my mother passed away from emphysema.  I’ve lost many due to cigarette smoking including my father, both my father-in-law and mother-in-law as well as others.  I began exploring the possibility of dedicating the ride to my mother and raising money for the American Lung Association.  Certainly a first for me!

When I spoke with Rob and Bill, they were very supportive and wanted to raise money for causes that were very personal to them, the Alzheimers Association and the Wounded Warrior Project. Rob’s mother, suffering from dementia, is in a nursing facility near his home in Little Rock, AR, and Bill retired from the Air Force, a true patriot who served our country for decades.

We decided to call our team the Charity Cases and document our progress.  Yet another first!  We agreed to VLOG our experience and share our videos on our respective social channels.  With over 20 years in marketing and video production, I was always behind the scenes managing, directing, shooting, and/or producing hundreds of videos.  However, I was never in front of the camera!  Another scary first!  My advice –

Be bold, take a risk and make a difference!